There Are Many Reasons Why You Need Online Review Management
How do I handle my evaluations?
Set up your Google My Business Page and other huge sites like Facebook and Yellowpages.com. (If you haven’t established your Google My Business page, read this.) Make certain to take note of those smaller sized, industry-specific sites like TripAdvisor, HomeAdvisor, Avvo, and Vitals
These niche sites have smaller audiences, however they are made up of more focused consumers with a stronger intention to buy.
Get More Reviews Using Review Management
Provided businesses with similar scores, customers are more likely to chose the business with more reviews. Therefore, more evaluations = more sales. So how do you get more reviews? Perhaps you’ve done a raffle, providing goodies in exchange for reviews. Or passed out cards with invoices, asking for evaluations. That’s a fantastic start. Here are some more excellent methods to get your more service more evaluations:
Request reviews via text or e-mail
Sending an e-mail or a text (SMS) review request is an effective way to have clients leave feedback for your business. The key to this technique is to make leaving a review as easy as possible. When requesting for feedback via e-mail or text, make certain to take them straight to the feedback procedure instead of needing to browse through several pages or go through numerous third-party websites that may include additional friction.
Likewise make sure you compare the ratio between the time of the service, the time you send out the campaign, and the variety of reviews you get. For starters, try sending out e-mails or texts 24-48 hours after the service.
Ask for reviews on your website or social media websites
The more simple you can make it for individuals to evaluate you, the more reviews you’ll get. For your site, clearly post direct links to the review websites you worth in numerous locations. A lot of third-party websites offer downloadable “Review us on …” banners that you can utilize on your site.
Monitor online reviews from all review sites constantly
Review Management tracking of the major 3rd party sites like Google, Facebook, and Yelp! is a great initial step. Next, take on those industry-specific websites.
Set up sms or email alerts on each of these sites, so you know immediately when a bad review is left.
You should react to both great and poor reviews without delay and attentively
Now that you are generating more reviews and monitoring your online reviews, what’s next? Responding to those reviews. All of them.
You must react to great feedback to build a great relationships with your customers who put in the time to tell the world that you, your staff and your organization is awesome.
In addition, you react to the bad reviews to deal with the issue and construct customer loyalty. In fact, there’s this thing called the service recovery paradox that occurs when a customer who has a problem with a business believes more extremely of that company after that service has attended to the problem. Which formerly unhappy client is a lot more devoted and happy than a customer who has no problems with business.
How can this paradox (along with evaluation management) make you more profitable? If you get a bad review, respond to your client ASAP. Resolve their issue and like magic, you have a faithful consumer. The method you react to bad reviews makes a substantial effect on how prospective consumers see you when they are researching services online.
Let your customers do your marketing for you
Now that you have more reviews, it’s time to gather your favorites. And don’t just utilize those 5-star reviews. Use the 1-star reviews that you responded to like a professional to reveal your customers how you attend to complaints. Consumers like openness. It helps construct trust.
Now go and use those reviews to market your business for you. How?
Share reviews across your social media pages
To publish Google evaluations on your Facebook page, just:
- Find the review that you would like to share.
- Select the reviewer’s name.
- Ensure the right review displays.
- Click the “Share” button.
- Copy and paste the URL into your Facebook status and it will be shared.
- Add those amazing reviews to your testimonial page on your website, using the Local Siren review management widget. To include reviews to your site, do not simply cut and paste them. The reviews wouldn’t appear as legitimate, and the whole point of your reviews is to construct trust, right?
- Take what you’ve learned from these reviews. Your clients are speaking straight to you in these reviews. Are you listening? Show your customers that you are by making changes to enhance negative experiences, and reproduce favorable experiences.
- Want to learn more? Start monitoring your consumers’ feedback. This will help you adjust your service a lot more by also understanding how your industry markets to its audience.
Short on time to do all these actions yourself?
You can constantly automate.
We’re here to make your life easy and see your company grow. A Reputation Management tool from Local Siren does all the heavy lifting for all of these steps, so you have more time to focus on your business.
How can Local Siren help with review management?
Local Siren automates the Review Management process and collects your online reviews across the internet every day from over 100+ websites. Local Siren then processes all of your reviews from 3rd party sites like Google, Facebook, and other user-generated websites you might have never even heard of into one, easy-to-view platform.
Local Siren lets you set up SMS and or email notifications for every time new feedback is left about your business.
We have customer review templates that let you edit any template follow-up as well as create automatic follow-up SMS and or email messages.
Local Siren also provides a review widget for your website, so active and new customers can see your great reviews each time they visit your site.
What are you waiting for? Click the link below or send a message to get started. Our review management tools are just what you need.