A Search Engine Optimization Guide
Map apps, such as Google Maps and Apple Maps, are becoming increasingly popular among consumers looking for local businesses. As a provider of GPS business listing services, we have noticed a rise in proximity-based searches. In today’s market where big brands dominate most general searches, local map searches offer an opportunity for agencies to provide significant value to their clients.
Map apps offer more than just locations or points of interest. They also include business listings with essential information like name, address, and phone number (NAP), as well as customer reviews, descriptions, questions and answers, photos, and attributes. With 46% of Google searches having local intent, map apps provide a valuable sales tool for local businesses.
The Importance of Map Apps for Local Business Visibility and SEO Success
In today’s digital age, mapping apps and in-dash navigation solutions are more important than ever for local businesses looking to reach targeted consumers. While popular apps like Google Maps and Apple Maps are important, it’s also vital to consider a broader approach that targets a wide range of GPS devices and in-dash navigation systems, as well as emerging technologies such as self-driving cars.
Being found wherever consumers are searching is an effective way to drive foot traffic to local businesses. According to Google, 88% of people who conduct a local search via smartphone end up visiting a store within a week. This applies not only to searches made on smartphones but also to in-dash navigation systems of cars like Audi, BMW, Chevrolet, Ford, and Mazda.
When consumers use mapping apps, they are typically deep in the buying cycle, so providing a well-crafted GPS directory listing can be enough to secure a new customer. With minimal effort, local business clients can see real-world results from a comprehensive mapping app strategy.
Boosting Local Business Visibility with Map Apps and In-Dash Navigation Solutions: How to Optimize for Search Engines
To be listed on popular mapping apps, it’s important to distribute your business listings across multiple platforms, both well-established and newer, emerging ones. It’s also essential to make sure the information provided is accurate and consistent. By following this approach, local clients are more likely to be discoverable on various platforms and meet the needs of consumers.
Local Siren’s Data Amplifier Network is designed to help businesses achieve this by distributing consistent business data across a wide range of platforms, including mapping apps, GPS POI databases, devices like Garmin and TomTom, wearables, in-dash navigation, and more. The goal is to make sure that a business can be found on any platform that consumers use.
Optimizing Local Business Visibility and SEO Through Mapping App Listings
The information provided to each platform when listing mapping apps is crucial for increasing visibility. Making use of opportunities to include keyword-rich descriptions, accurate opening hours, and high-quality images can improve the chances of being discovered by targeted consumers in the area. Additionally, our listing management services provide optimization options that can make a significant difference in visibility. By combining these optimization efforts with customer reviews and taking into account search proximity, listings have the potential to be highly discoverable by consumers.
To ensure that local businesses can be easily located on mapping apps, in-dash navigation systems, and other GPS platforms, it’s essential to have a reliable data distribution service. Local Siren partners with local businesses to distribute data to the most important platforms. If you’re interested in learning more, request a demonstration now.