by Jeff Foster, CEO – Local Siren
January 1, 2025
Have you noticed a sudden drop in your website rankings? Is your site no longer generating the phone calls or customers it once did? Perhaps keywords you once dominated have vanished, or even worse, dropped to page 3 of Google. If this sounds all too familiar, you’re not alone.
The reason for this sudden decline is likely tied to a seismic shift in the way search engines rank websites. The digital landscape is changing, and the core foundation of SEO is being redefined by a technology called Entity-Based SEO—and it’s taking control of search results like never before.
For many business owners and SEO professionals, this change has come as a shock. What once worked to rank pages is no longer enough. Keywords are no longer the sole driving force for search rankings. Instead, search engines have evolved to focus on entities—specific pieces of information that can be easily categorized and understood by AI systems. The focus has shifted to providing users with more relevant and accurate results based on their intent, rather than simply matching keywords.
If you find yourself struggling to recover those lost rankings, it’s time to understand why this shift is happening and, more importantly, how you can stay ahead of it.
Why is this happening?
To put it simply, search engines are changing how they rank websites to protect their paid advertising model. With the rise of AI, especially tools like GPT, search engines are now prioritizing organic search results based on entity-based content rather than just the traditional keyword-focused strategy.
Why? To maximize the revenue from Pay-Per-Click (PPC) ads, which are critical to their business model. If organic results were still solely based on keyword rankings, the effectiveness of paid ads would be diminished. By introducing Entity-Based SEO, search engines can deliver more accurate, contextually rich results, making paid ads even more appealing for businesses willing to invest in them.
This strategy isn’t just about keeping search engine profits high—it’s about providing a better user experience. By focusing on entities (e.g., people, places, things, or concepts), search engines can better understand the context behind a search query, which leads to more relevant results.
However, if you’re still relying on outdated SEO tactics that only focus on keywords, your rankings may be slipping without you even realizing it. Adaptation is key—if you don’t evolve with the changes, you risk falling behind your competition.
How We Discovered the Shift: A Data-Driven Approach
At Local Siren, we take SEO seriously. We’ve assembled some of the sharpest minds in the industry to analyze, research, and test the newest developments in search engine algorithms. Through hundreds of hours of research and live testing, we’ve discovered that the Entity-Based SEO shift is not just a passing trend—it’s the future of SEO.
This research wasn’t based on guesswork. We’ve gathered insights and data that clearly show how the focus on entities has fundamentally changed how websites are ranked. We’ve developed specific strategies to help businesses adapt and regain their lost rankings. It’s not just theory—it’s proven through results.
What Is Entity-Based SEO?
So, what exactly is Entity-Based SEO?
In simple terms, Entity-Based SEO refers to a methodology where search engines focus on the understanding of entities (people, places, things, and concepts) within content to provide more context to search queries. Entities are linked together in a knowledge graph that search engines use to connect data across the web and understand its relationship to various topics and subjects.
Think about it this way—when you search for “Steve Jobs biography,” search engines don’t just match the exact keywords. They recognize that Steve Jobs is an entity: a person with certain attributes like “Apple,” “CEO,” “entrepreneur,” and other related concepts. They use this understanding to bring up results that are relevant and semantically connected, regardless of the exact keyword usage.
Introducing Local Siren’s Elev8: The Entity-Based Local Landing Pages
So, how can you ensure that your business thrives in this new SEO environment?
Introducing Local Siren’s Entity-Based Local Landing Pages, also known as Elev8. This cutting-edge technology is designed to optimize your content around the most relevant entities within your industry. Through Elev8, we’ve already helped hundreds of businesses regain their rankings quickly and efficiently.
What makes Elev8 different from other SEO strategies?
- Proven Results: Unlike many SEO methods that rely on guesswork, Elev8 has been rigorously tested and optimized. Our clients have seen tangible improvements in their rankings and business growth.
- Entity-Centric Approach: We focus on building rich, entity-based content that resonates with search engines. Rather than just inserting keywords, we ensure that your content is relevant, contextually rich, and focused on the entities most important to your target audience.
- Accelerated Growth: With Elev8, businesses are not just recovering their rankings—they’re accelerating growth and improving overall visibility.
Why Entity-Based SEO Is the Future?
Entity-Based SEO is no longer a trend—it’s the new standard. Search engines like Google are evolving to understand not just the words in a search query but the deeper relationships and connections between entities. By focusing on entities, search engines are able to provide more relevant and personalized results for users, and businesses that understand this shift will be well-positioned to dominate search results.
Here’s why you can’t afford to ignore Entity-Based SEO:
- Increased Relevance: Search engines are now able to deliver more accurate, relevant search results by analyzing entities. This means that if your content is optimized for entities, it will be more likely to rank higher and be presented to users.
- Better User Experience: Users expect better, more accurate search results. Entity-Based SEO enhances the user experience by providing contextually relevant information and answers to their questions, which search engines are now prioritizing.
- Adaptation is Key: Businesses that fail to adapt to Entity-Based SEO risk being left behind in the rankings. As search engines evolve, those who remain focused on outdated strategies will find it harder to maintain visibility.
FAQs
What is the difference between keyword-based SEO and Entity-Based SEO?
Keyword-based SEO focuses on matching specific search terms with content. Entity-Based SEO, on the other hand, focuses on understanding the relationships between entities (e.g., people, places, concepts) and using this understanding to rank content based on relevance and context rather than just keywords.
How can Entity-Based SEO improve my rankings?
By optimizing your content around entities relevant to your business and industry, you make it easier for search engines to understand the context of your site. This can lead to higher rankings and more relevant search results for your target audience.
What is Elev8, and how can it help my business?
Elev8 is Local Siren’s Entity-Based Local Landing Pages solution. It’s designed to help businesses recover their rankings by focusing on entity-driven content that resonates with search engines. With Elev8, you can improve your visibility, rankings, and overall growth.
How soon will I see results with Elev8?
While results vary depending on several factors, many of our clients start to see noticeable improvements in their rankings within a few weeks of implementing Elev8.
Conclusion
The SEO landscape has evolved. If you’re not already optimizing for Entity-Based SEO, you may be missing out on a significant opportunity to improve your rankings and grow your business.
At Local Siren, we’ve invested time, research, and resources into understanding these shifts. We’ve created Elev8, a proven solution that’s helping businesses across various industries recover their rankings and accelerate growth.
Don’t let the competition outpace you while you wait. Get ahead of the game with Entity-Based SEO and make sure your business stays at the top.
Call us today (949) 775-0500 and discover how Local Siren’s Elev8 can help you recover your rankings, boost visibility, and grow your business.
