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Why You Need Voice Search Optimization For Your Business

Voice Search Optimization in 2022

It’s been awhile since I have blogged about voice search. You might conclude that it isn’t too important anymore, however that could not be further from the truth. In reality, as local online marketers, we’ve grown more comfy with voice search, so it’s not the hot news subject it as soon was.  To show how voice search is not just still relevant but is in fact growing tremendously, Algolia put together a host of data on the subject. 

The first stat of note is that voice-driven shopping is anticipated to strike $40 billion by 2022, compared to $2 billion in 2017. This significant increase forecast by a marketing research report from OC&C Strategy Consultants demonstrates how much more comfortable users are with the technology. Customers aren’t simply using voice search for directions or to ask basic questions, however also to discover and purchase products. 

Voice Search

Second, a study into voice assistant consumer adoption carried out by Voicebot.ai discovered that half of American motorists have utilized voice search while on a journey. Not only are these motorists getting familiar with voice search in general, they are also using it as they travel. For your customers– restaurants, shops and more– this could be an opportunity to reach a client nearby. 

And finally, according to Narvar, around half of online consumers use voice search to research

study items, while over half usage the technology to look for groceries and other items. This reveals that voice search is securely embedded in the online shopping experience, from discovering brand names and items to making regular purchases. And what’s more, the trajectory for voice search is only increasing. 

Voice Search Is Changing User Behavior 

Voice search has currently altered the nature of search, and this will only increase over the coming years as adoption rates continue to increase.

Just as mobile browsing saw a fast climb and could no longer be overlooked, voice search is here to remain– and your clients need to be prepared. In reaction, here at Local Siren we created the Voice Search Readiness Test to help you out. It’s easy … take the test and see how well a company is getting discovered on voice assistants. 

Develop a Personalized Voice App Whether on desktop, mobile, or voice search, accurate company data is essential. Of course, getting discovered is a primary concern, however organizations and brands likewise want to manage the info they provide to customers. And this is exactly where the Local Siren Voice App comes in. 

We have developed a tool that makes producing a voice app quick and simple. Through our easy to use dashboard, you can produce a welcome message, include concerns and answers– and develop a personalized experience for each of your customers.

In no time, you will have a dedicated app that increases presence on Amazon Alexa, Google Assistant and Google Home for your business. 

We Can Help With Voice Search Readiness 

With voice search only growing in appeal, organizations need access to the technology that will ensure they get discovered throughout desktop, mobile and voice search.

Our dashboard provides the tools that make that a reality. To find out more, request a demonstration today.